by Bill Jacobs | Jan 2, 2014 | Agency
How full was your mailbox this fall? I received an even 51 impacts this fall from October 1 – December 31. That’s an average of 4 pieces per week. Eight (8) of these impacts were direct mail acquisition kits: Three (3) gift catalogs from Heifer Two (2) appeals from...
by Bill Jacobs | Dec 30, 2013 | Agency
As promised in last week’s blog post, here are the details on one of my most memorable business travel experiences this year… I was sitting in 2B (upgraded, thank heavens) on a flight from Seattle to Atlanta. My neighbor in 2A was an odd looking man who...
by Bill Jacobs | Dec 11, 2013 | Agency
These trends might sound familiar: Your new donor acquisition counts are flat. Your retention is slipping. So, your active donor counts are shrinking. However, you have seen big gains in average gift size. So overall, your revenue is flat. This has been the general...
by Bill Jacobs | Nov 18, 2013 | Agency
Lynn and I were presenting at a fundraising conference last week. The conference was sponsored by the Browne Innovation Group. You may recall my blog a while back that discussed the emergence of the disruption fundraising model. Lynn and I presented about the...
by Bill Jacobs | Oct 24, 2013 | Agency
Analytical Ones is the third small business I have owned. The first business was more out of necessity. I graduated from college during the early Reagan years. That was before the go-go 80s were going anywhere. The only job offer I got out of college was to be an...
