The Volunteer Myth

Go to any fundraising conference these days, and I will bet you a $2-bill that someone will be presenting that the best way of lifting your donors’ performance is by inviting them to volunteer. We’ve done a couple of research projects with volunteers, and I’m not so...

The Age of Super-Cynical Donors

We just conducted a night of focus groups for a nonprofit organization that is fighting a chronic disease. In one of the exercises, we had the first group, which consisted of the organization’s donors, write letters to the later prospective donor group to...