by Bill Jacobs | Sep 29, 2015 | Direct Mail, nonprofit analytics
Last month at DMA-NY, the American Cancer Society presented the adverse effects on their fundraising when they pulled out of direct mail acquisition. And though they received some undeserved criticism, I for one appreciated the fact they shared their results with all...
by Bill Jacobs | Sep 14, 2015 | Non-profit, nonprofit analytics
As fundraisers, we plan to succeed. And to maximize our chances for success, our plans have to be grounded in empiricism. Far too often, we’ve seen inexperienced boards or EDs make up crazy revenue goals for their DDs. These goals seem to be based on whim and wish....
by Bill Jacobs | Aug 24, 2015 | Non-profit, Online Fundraising
Well, not completely. But we at Analytical Ones at least have adopted a standard philosophy for approaching digital analytics and strategy. And I bet you will be surprised at what we recommend. We’ve been doing varying degrees of digital analytics for as long as there...
by Bill Jacobs | Jul 30, 2015 | Direct Mail, Donor Acquisition, Non-profit
This graph is beautiful. One look at the correlation between the age that a donor is acquired and their LTV is like taking that first sip of coffee in the morning. Ahhh. The r² on this relationship is over 0.85. That means that age alone accounts for 85% of the...
by Bill Jacobs | Jul 6, 2015 | Donor Retention, Non-profit, nonprofit analytics
If there is one metric our industry is fixated upon, it’s LTV (long-term value). And, like so many other things, though it started out as such a good idea, it is in serious need of a tune-up. Now don’t get me started about the 7-ways to Wednesday that LTV is...
