by Bill Jacobs | Dec 11, 2017 | Non-profit marketing
Recently, Forbes published an article called “Top 5 Trends for Marketers and Entrepreneurs In 2018.” I find these trends to be very encouraging for nonprofits. The market is moving towards nonprofits, and – for a change – the nonprofit industry is well-positioned to...
by Bill Jacobs | Nov 21, 2017 | gratefulness
Thanksgiving is by far my favorite holiday. Perhaps it’s because it’s the least commercialized holiday. It’s really a throwback day. It’s countercultural now. Sitting around with those you love (OK, and Uncle Dick too) and taking the whole day just to be together....
by Bill Jacobs | Nov 14, 2017 | Branding
We recently did a Strategic Growth Analysis on a new client’s donor database. It looked awful. The organization was rolling along and then one year, all of their metrics plummeted. At first, we thought there must be a data issue. But when we talked with them, they...
by Bill Jacobs | Sep 5, 2017 | Donor Retention
If you could summarize the consultant chatter over the past decade into one phrase, I would nominate “donor engagement” as the winning phrase. But what does that mean exactly? As a donor behavior scientist, I am a firm believer in what Peter Drucker said: “If you...
by Bill Jacobs | Jul 25, 2017 | Direct Mail
Last time, I discussed testing the statistical difference in response rates. In this blog, we will tackle average gift size testing. I’ll start with the problem we always run into: someone will give us the average gift sizes of a test and control, and ask if the...
