by Bill Jacobs | Mar 8, 2017 | Direct Mail, nonprofit analytics
Somewhere over the rainbow in fundraising, two metrics were established as the gold standard: gross revenue generated and the number of donors acquired. And that’s a shame. It’s a shame because you can optimize these two metrics into organization ruin....
by Bill Jacobs | Dec 8, 2016 | Non-profit, volunteer satisfaction
This past year, my family and I have been volunteering for Lutheran Social Services to help refugees from Syria, Iraq and Afghanistan relocate to Savannah. I admire the work that Lutheran Social Services does with refugees. It’s a huge job and they do so much with so...
by Bill Jacobs | Sep 14, 2016 | Agency, Direct Mail, nonprofit analytics
Any of us that have been in the fundraising agency business have had the following meeting a least a dozen times: There are a bunch of somber looking board of director types from the nonprofit organization in the main conference room. They distrust agencies. Unlike...
by Bill Jacobs | Jul 13, 2016 | Non-profit, nonprofit analytics
At Analytical Ones, we simplify all of our recommendations into three categories: Win (acquisition and reactivation); Lift (upgradation) and Keep (retention). If you study donor files, active donor counts peaked in 2008, at the cliff of the Great Recession. Though...
by Bill Jacobs | Jun 13, 2016 | Major Donors, Moves Management, Nonprofit modeling
Think about this and see if it doesn’t convince you of the value of a major donor model to identify prospects on your donor database. These are actual numbers from one of our clients. What are the odds of any donor reaching major donor status? About 1 in 1500...
