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Millennials and Agency Training

The May 20th edition of Time Magazine ran a very interesting article on the Millennial Generation. In summary, they think different. And though they rate high on the narcissism scales, they are quite clever and overall nicer than us Boomers.  I’ve worked at or...

Charity For All

I recently finished Ken Stern’s critique of the nonprofit sector: With Charity for All. Even for me, who has worked in the nonprofit sector for 20-years, I came away from this book shaking my head. It makes me think that working for casinos and tobacco companies...

The Wisdom to Youth Ratio

At most agencies, profitability relies on a delicate balance of seasoned professionals (wisdom) and less experienced staff (youth). The wisdom gets and directs the work while the youth execute the work. The wisdom make the money and the youth gain valuable career...

Client Retention Matrix

Everyone knows agency life is hectic. There are so many details to have to keep track of on a day-to-day basis, that it’s no wonder that sometimes we are blindsided when a client decides to fire us. I’d like to share simple tool that you can put into use today. I call...