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The Wisdom to Youth Ratio

At most agencies, profitability relies on a delicate balance of seasoned professionals (wisdom) and less experienced staff (youth). The wisdom gets and directs the work while the youth execute the work. The wisdom make the money and the youth gain valuable career...

Client Retention Matrix

Everyone knows agency life is hectic. There are so many details to have to keep track of on a day-to-day basis, that it’s no wonder that sometimes we are blindsided when a client decides to fire us. I’d like to share simple tool that you can put into use today. I call...