by Bill Jacobs | Sep 5, 2017 | Donor Retention
If you could summarize the consultant chatter over the past decade into one phrase, I would nominate “donor engagement” as the winning phrase. But what does that mean exactly? As a donor behavior scientist, I am a firm believer in what Peter Drucker said: “If you...
by Bill Jacobs | Jul 25, 2017 | Direct Mail
Last time, I discussed testing the statistical difference in response rates. In this blog, we will tackle average gift size testing. I’ll start with the problem we always run into: someone will give us the average gift sizes of a test and control, and ask if the...
by Bill Jacobs | Jul 6, 2017 | nonprofit analytics
One of the more straightforward analyses we often do at Analytical Ones is to compare the results of a direct mail test to identify whether the differences are statistically significant. Though this is a straightforward analysis, there are a lot to these tests. So,...
by Bill Jacobs | May 16, 2017 | Donor acknowledgement, Online Fundraising
I have a daughter graduating from high school this month. Her class is heading for a mission trip to serve an orphanage in the Dominican Republic for a week. For her to go on this trip, she had to raise her own support of $1,500, or pay for it out of her savings....
by Bill Jacobs | Mar 28, 2017 | Donor Acquisition
This may sound heretical, but counting donors isn’t as important as counting dollars. Here’s why: donors are not of equal value. For far too long in fundraising, there has been this assumption that “more donors are better.” This would be true...
