by Bill Jacobs | Jan 23, 2019 | CRM
A festering trend of the past decade is many of our clients have migrated from micro-computer based fundraising databases to CRM (Constituent Relationship Management) cloud-based databases. And for 10-years we continue to see too many of these organizations’ ability...
by Bill Jacobs | Jan 18, 2019 | Donor acknowledgement, Donor Stewardship
I woke up this morning with the need to cease using the term donor engagement. It needs to be laid to rest. This is a serious personal drag because it now means I need to remove all those blogs we have written on the topic. But nonetheless, I am retiring the word from...
by Bill Jacobs | Jan 16, 2019 | Direct Mail, Donor Acquisition
On January 27, first class postage is going up to 55 cents, a 5-cent increase. This is the largest increase in almost 30-years. As this article states: “The Postal Service lost $3.9 billion in 2018, attributing the losses to drops in mail volume and the costs of...
by Bill Jacobs | Jan 14, 2019 | Direct Mail
Allegories for Unintegrated Direct Mail Acquisition Testing Activities: • Tailor fitting a funeral suit • Climbing a tall ladder on a building that’s on fire • Planting orange trees above the freeze line Don’t get me wrong. I love direct mail. But sometimes, context...
by Bill Jacobs | Jan 11, 2019 | Direct Mail
Like many of you, my mailbox is stuffed with nonprofit appeals between October 1st and December 31st. Here is a recap of the direct mail I received this year, and the insights I noted: • I received an even 50 pieces of direct mail. Thirty-five pieces were appeals from...
