by Bill Jacobs | Mar 4, 2019 | Direct Mail, Online Fundraising
Blackbaud Institute’s 2018 Charitable Giving Report was recently released, and though giving was up 1% (due to large donors), the most disappointing metric for 2018 is that online giving remains stuck below 10% of total giving. Ten years ago, most of us (including...
by Bill Jacobs | Feb 20, 2019 | values
I love this triangle diagram. Not only is it true for our business in data analysis and donor behavior research, but it can apply to many things in life. The Triangle of Truth has three points: Quality, Time, and Cost. You can choose any two points of the Triangle of...
by Bill Jacobs | Feb 11, 2019 | Events
Not surprisingly, one of our favorite quotes at Analytical Ones is from Peter Drucker: “If you can’t measure it, you can’t improve it.” Most people in direct response fundraising agree. Perhaps that’s why the fundraising field is filled with metric...
by Bill Jacobs | Feb 2, 2019 | Donor Stewardship
Here’s a crazy out of the box idea. We all know the power of the donor who gives month in and month out. This idea will both save you money in the long run and could possibly generate a lot of monthly revenue for your organization. But it is also a bit risky....
by Bill Jacobs | Jan 29, 2019 | Direct Mail, Uncategorized
I’m taking a different approach in today’s blog to discuss a problem I continue to run into when I am working with clients. And that is testing whether the response rates in a direct mail test are meaningful. Now response rates are relatively uncomplicated to test....
