by Bill Jacobs | Apr 8, 2019 | Market Research, Non-profit
It may seem like a serious “duh”, but in the countless studies we have done on literally 100s of nonprofit organizations, the variable that seems to most accurately predict fundraising success is how well-known the organization is within their market. One would think...
by Bill Jacobs | Apr 1, 2019 | Non-profit, Non-profit marketing
Andrew Olsen has done our whole vertical a service by compiling a list of the most common mistakes that nonprofits make. Whether you are new to the nonprofit world, or have been involved for decades, there is something for everyone to learn in Olsen’s new book. My...
by Bill Jacobs | Mar 25, 2019 | analytics, Market Research
For all of us who are “March Madness” fans, this is a great article. https://www.ncaa.com/news/basketball-men/bracketiq/2018-04-03/ncaa-bracket-was-better-all-rest-2018 Given all the upsets in the first round of the tournament last year, some lucky ESPN entrant, “Che...
by Bill Jacobs | Mar 18, 2019 | Analyst, Big Data
I was imagining what heaven might look like for us fundraising analysts. By and large, fundraising analysts lead good lives here on planet earth. We help causes that really matter. We get to work indoors. Often, we can even work from home. We get to use our brains a...
by Bill Jacobs | Mar 11, 2019 | Analyst, Big Data
There are two fundraising models that are heading in opposite directions. The traditional model is that you invest in new donor acquisition and then work to build a long-term relationship with those donors who, in turn, will faithfully support your cause. The emerging...
