by Alanna Shores | Jul 15, 2020 | Uncategorized
Generating new test ideas that lead to significant performance improvements can be difficult. We aim to be data-driven in our decision-making. As someone who studied in the social sciences, I think we can look to people-centered research to inspire new donor...
by Alanna Shores | Jan 27, 2020 | Uncategorized
Last week I talked about lift, increasing revenue by raising more from the donors you already have. There are two driving forces to “lift”, increasing gift size or increasing frequency. Is there a way to encourage donors to give smaller gifts more often, increasing...
by Alanna Shores | Jan 17, 2020 | Direct Mail, nonprofit analytics, Uncategorized
Here at analytical ones we have identified three key ways to grow revenue: Win more donorsLift the performance of the donors you already haveKeep more of the donors you already have We talk a lot about winning, acquisition and reactivation, but we don’t often talk...
