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Need Some New Testing Ideas?

Generating new test ideas that lead to significant performance improvements can be difficult. We aim to be data-driven in our decision-making.  As someone who studied in the social sciences, I think we can look to people-centered research to inspire new donor...

More Blogs about Lift

Last week I talked about lift, increasing revenue by raising more from the donors you already have. There are two driving forces to “lift”, increasing gift size or increasing frequency. Is there a way to encourage donors to give smaller gifts more often, increasing...