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Mar 18, 2019

Analyst Heaven

I was imagining what heaven might look like for us fundraising analysts.

By and large, fundraising analysts lead good lives here on planet earth. We help causes that really matter. We get to work indoors. Often, we can even work from home. We get to use our brains a lot, and fun tools like laptop computers and cool software like SPSS.

However, the absolute bane of our existence is the abundance of really crappy data.

The unglamorous fact of life for a fundraising analyst is that we spend most of our time trying to figure out whether the data we are working with is fit to analyze.

The Great Lie is that a new CRM system or data warehouse will fix your crappy data problems.

Short of a transcendent visit from the Data Angels, the only thing on this side of heaven that can fix crappy data are smart people who are willing to dive into messy databases and make sense of it all.

My hope is that if and when I get to heaven, all the donor data will be spotless, and the channel coding will be standardized. What sweet hope this sentence brings!

It’s Time to Know More

In the past months, we have all been faced with uncertainty. It’s our new normal. And while there is often confusion today between what is truth and what is fiction, each nonprofit organization has a gold mine of certainty at their fingertips – their donor database....

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Fundraising’s Solid Ground

As I write this, we literally live in a world filled with uncertainty. While us analysts cannot predict the future of fundraising, we are pretty good at studying past donor behavior, and that can help us better understand how we should respond in times of uncertainty....

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Fundraising in the Time of Coronavirus

As all of anxiously watch the spread of COVID-19 from China to the rest of the globe, we are all holding our breath on how this is going to affect donor behavior. Fortunately, December 2019 giving was particularly strong for most organizations. However, early data...

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