by Sarah Smith | Sep 28, 2023 | Direct Mail, Uncategorized
Do you worry that you overmail your donors? YES If you could save those production and postage pennies, would you divert them to other relationship-building outreach? YES But how do you know which donors to mail and not to mail in a given...
by Bill Jacobs | Sep 19, 2023 | Uncategorized
Congratulations to Sepp Kuss, the first American to win a cycling grand tour in 10 years. Sepp (in the middle of the photo) won the 3-week bicycle race La Vuelta a España due to his incredible talent of riding uphill really fast and the help of his Jumbo Visma...
by Bill Jacobs | Aug 31, 2023 | Uncategorized
The donor database file audit that Analytical Ones prepares for its clients is called the Strategic Growth Analysis (SGA). One of the keys to the SGA is that we look at many metrics by donor lifecycle. We do this because file composition – or the proportion of donors...
by Bill Jacobs | Jul 28, 2023 | Uncategorized
Many of you know that I had a bad accident while on vacation in Spain this Spring. I was in Madrid for 10-weeks recuperating from double-knee surgery. I returned in late June and am back to work now. First, thank you for all your good-wishes and prayers during my...
by Bill Jacobs | Jul 24, 2023 | Uncategorized
The Presidential Election of 2024 is still months away. But already people have been asking me how I think the election will affect giving. Every 4-years I get asked this question, and every 4-years I give the same answer: Not much. But just so you know I’m not...
