by Bill Jacobs | Dec 21, 2022 | Agency, Analyst, Major Donors, Non-profit, Non-profit marketing, Nonprofits
The year 2022, for most nonprofit organizations, has been referred to as “regression to the mean.” One of the untold heroes of the pandemic were donors – their response to the pandemic was one of amazing generosity. But that level of generosity couldn’t be sustained...
by Bill Jacobs | Sep 7, 2022 | Uncategorized
When I started analyzing donor databases in the 1990s, the state of donor databases was challenging: Poor data hygiene duplicate records non-standard gift coding undertrained IT staff simple inflexible software Let’s fast forward 25-years. Since the 1990s, nearly...
by Bill Jacobs | Sep 7, 2022 | Uncategorized
Our company has had a very busy summer analyzing donor databases, making mail plans, and executing selects. And if you are like us, sometimes during the busyness of all that needs to get done in the world of fundraising, we can lose sight of why we do want we do....
