by Bill Jacobs | Aug 11, 2021 | Uncategorized
You’ve heard that old saying. It’s true in analytics as well. The New York Times reported a study conducted 10 years ago by The University of California at San Diego: “The average American consumes over 34 gigabytes of data daily.” At the time of that landmark study,...
by Bill Jacobs | Jul 14, 2021 | Uncategorized
For many organizations, the year of the pandemic was a banner year for fundraising – in uncertain times of great need donors gave generously. Of course, we’d expect your faithful donors to respond. That’s what they do. What was less expected was the huge number of new...
by Bill Jacobs | Jul 12, 2021 | Agency
Saying that agency life is hectic is an understatement. There are so many details to track on a day-to-day basis, it’s no wonder that sometimes we are blindsided when a client decides to fire us. Looking back at your relationship, were there warning signs that you...
by Bill Jacobs | May 31, 2021 | Donor Acquisition, Donor Retention, gratefulness, Non-profit, nonprofit analytics, Nonprofits
A year ago, all of us in the business of fundraising were nervous. Lockdowns were taking place across the world, there were shortages of toilet paper and no one was sure how donors would respond. No one could have predicted that donors would respond in a such an...
by Bill Jacobs | Jan 7, 2021 | Uncategorized
This past year, we tracked email solicitations for both Giving Tuesday and December 31 (your can read about Giving Tuesday here: https://www.analyticalones.com/giving-spam-tuesday/). We wanted to compare these two critical days of email fundraising. Here are some...
