by Alanna Shores | Jul 15, 2020 | Uncategorized
Generating new test ideas that lead to significant performance improvements can be difficult. We aim to be data-driven in our decision-making. As someone who studied in the social sciences, I think we can look to people-centered research to inspire new donor...
by Bill Jacobs | Jul 6, 2020 | Uncategorized
In the past months, we have all been faced with uncertainty. It’s our new normal. And while there is often confusion today between what is truth and what is fiction, each nonprofit organization has a gold mine of certainty at their fingertips – their donor database....
by Bill Jacobs | Mar 18, 2020 | Uncategorized
As I write this, we literally live in a world filled with uncertainty. While us analysts cannot predict the future of fundraising, we are pretty good at studying past donor behavior, and that can help us better understand how we should respond in times of uncertainty....
by Bill Jacobs | Mar 7, 2020 | Uncategorized
As all of anxiously watch the spread of COVID-19 from China to the rest of the globe, we are all holding our breath on how this is going to affect donor behavior. Fortunately, December 2019 giving was particularly strong for most organizations. However, early data...
by Bill Jacobs | Feb 17, 2020 | Uncategorized
Seems like one of the constant topics in the nonprofit blogosphere is this idea of growing your donor base through providing volunteer opportunities. My personal experience has been quite the opposite really. Being an introverted analyst, I am always hesitant to...
