by Alanna Shores | Jan 27, 2020 | Uncategorized
Last week I talked about lift, increasing revenue by raising more from the donors you already have. There are two driving forces to “lift”, increasing gift size or increasing frequency. Is there a way to encourage donors to give smaller gifts more often, increasing...
by Alanna Shores | Jan 17, 2020 | Direct Mail, nonprofit analytics, Uncategorized
Here at analytical ones we have identified three key ways to grow revenue: Win more donorsLift the performance of the donors you already haveKeep more of the donors you already have We talk a lot about winning, acquisition and reactivation, but we don’t often talk...
by Bill Jacobs | Jan 3, 2020 | Uncategorized
I don’t know about you, but I received far fewer direct mail appeals this fall (between October 1st and December 31st.) Last year, I received an even 50 direct mail appeals. This year, I received only 30. That’s a 40% decrease in volume, which is significant. During...
