by Bill Jacobs | Jan 11, 2019 | Direct Mail
Like many of you, my mailbox is stuffed with nonprofit appeals between October 1st and December 31st. Here is a recap of the direct mail I received this year, and the insights I noted: • I received an even 50 pieces of direct mail. Thirty-five pieces were appeals from...
by Bill Jacobs | Jan 9, 2019 | analytics, Market Research
Last week, Analytical Ones completed its survey of fundraising professionals to gain insights on trends for 2019. Overall, the outlook among fundraising professionals is mixed. As many expect a good year as those who are forecasting it will not be a good year. As one...
