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The Triangle of Truth

I love this triangle diagram. Not only is it true for our business in data analysis and donor behavior research, but it can apply to many things in life. The Triangle of Truth has three points: Quality, Time, and Cost. You can choose any two points of the Triangle of...

A Question to my P2P Peeps

Not surprisingly, one of our favorite quotes at Analytical Ones is from Peter Drucker: “If you can’t measure it, you can’t improve it.” Most people in direct response fundraising agree. Perhaps that’s why the fundraising field is filled with metric...

Pledge Conversion Recommendation

Here’s a crazy out of the box idea. We all know the power of the donor who gives month in and month out. This idea will both save you money in the long run and could possibly generate a lot of monthly revenue for your organization. But it is also a bit risky....