by Bill Jacobs | Nov 11, 2019 | Uncategorized
As I’ve shared before, one of our most common analyses, sadly, is projecting what happens to a donor file’s active counts if an organization decides to discontinue new donor acquisition – after all, new donor acquisition is just too expensive. Well, today’s graph is...
by Bill Jacobs | Aug 26, 2019 | Donor Acquisition, Market Research
Not to be a Negative Nelly, but do y’all remember last December? Last December we had the triple-downer of: a sharp stock market decline;a government shutdown; andgeneral political divisiveness. The net effect was one of the poorest performing fundraising Decembers of...
by Bill Jacobs | Aug 19, 2019 | analytics, Market Research
In a blog last month, I challenged you peruse the A.I. articles in your LinkedIn account, and I predicted that the articles would fall into two categories: A.I. will save us!A.I. will doom us! Anyone who has read my blogs knows that I tend to Andy Rooney like on new...
by Bill Jacobs | Aug 12, 2019 | Donor Acquisition, Donor Retention
Last week, I was revisiting some 10-year old analyses. It was both comforting and alarming at the same moment. Comforting in the fact that your Multi-Year donors today (those who have given to you in at least the last two consecutive years) perform very similarly to...
by Bill Jacobs | Jul 29, 2019 | agency new business development, Donor Retention, Donor Stewardship
Recently, I attended the Bridge Conference in Washington, D.C. While there, I was struck by two simple things. First of all, it sure can rain in the capital… I was in a meeting at one of the restaurants on the lower level of my hotel when one of the fountains began to...
