Upgrade ROI

Since The Great Recession, two of the macro trends in fundraising are: 1) Organizations’ active donor counts are declining; and, 2) The donors who stay active have been giving more. Thus far, the increase in individual donor value has mitigated the decline in the...

A Fall of Concern

Here we are again in the midst of the big fundraising season. As I type, nonprofit organizations’ direct mail packages are landing in our mailboxes – with dances of response rates dancing in their heads. This is always an anxiety filled time. Usually, election cycles...

Planned Giving – The Age Ceiling

  Recently, we did a large sample national survey of donors in the United States. We asked a wide variety of questions and we will be blogging about some of the donors’ responses. This is our third blog on planned gifts. One question that is often debated...

Planned Giving – Lowering the Bar

As I mentioned in my last blog, we recently did a large sample national survey of donors in the United States. We asked a wide variety of questions and we will be blogging about some of their answers over the next few weeks. This is our second blog on planned gifts....