by Bill Jacobs | Dec 17, 2018 | Donor Acquisition, Donor Stewardship
Check this out! This graph shows the the five-year value of a donor based on how quickly an organization converts a new donor into a second gift donor. The correlation is astounding. New donors that give a second gift within the first 3-months have LTVs nearly twice...
by Bill Jacobs | Dec 3, 2018 | Major Donors, Nonprofit modeling
Since The Great Recession, two of the macro trends in fundraising are: 1) Organizations’ active donor counts are declining; and, 2) The donors who stay active have been giving more. Thus far, the increase in individual donor value has mitigated the decline in the...
by Bill Jacobs | Nov 7, 2018 | Direct Mail
Here we are again in the midst of the big fundraising season. As I type, nonprofit organizations’ direct mail packages are landing in our mailboxes – with dances of response rates dancing in their heads. This is always an anxiety filled time. Usually, election cycles...
by Bill Jacobs | Aug 9, 2018 | Planned Giving
Recently, we did a large sample national survey of donors in the United States. We asked a wide variety of questions and we will be blogging about some of the donors’ responses. This is our third blog on planned gifts. One question that is often debated in...
by Bill Jacobs | Jul 31, 2018 | Major Donors, Planned Giving
As I mentioned in my last blog, we recently did a large sample national survey of donors in the United States. We asked a wide variety of questions and we will be blogging about some of their answers over the next few weeks. This is our second blog on planned gifts....
