by Bill Jacobs | Mar 28, 2017 | Donor Acquisition
This may sound heretical, but counting donors isn’t as important as counting dollars. Here’s why: donors are not of equal value. For far too long in fundraising, there has been this assumption that “more donors are better.” This would be true...
by Bill Jacobs | Mar 8, 2017 | Direct Mail, nonprofit analytics
Somewhere over the rainbow in fundraising, two metrics were established as the gold standard: gross revenue generated and the number of donors acquired. And that’s a shame. It’s a shame because you can optimize these two metrics into organization ruin....