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Empathy is the New Black

This is the third in a series of blogs on 2018 trends. You can read about the first trend here and the second here. The fourth trend for 2018 stated in the Forbes article is: We are in an era of purposeful business driven by collaboration, inclusion, and the notion of...

Everyone is a Customer

This is a second in a series of blogs on 2018 trends. You can read about the first trend here. The second trend identified by Forbes is: In the age of experience, EVERYONE is a customer. What this simply means is that in the world of social media, there is no...

Five Marketing Trends for 2018

Recently, Forbes published an article called “Top 5 Trends for Marketers and Entrepreneurs In 2018.” I find these trends to be very encouraging for nonprofits. The market is moving towards nonprofits, and – for a change – the nonprofit industry is well-positioned to...