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The Frustration of Volunteering

This past year, my family and I have been volunteering for Lutheran Social Services to help refugees from Syria, Iraq and Afghanistan relocate to Savannah. I admire the work that Lutheran Social Services does with refugees. It’s a huge job and they do so much with so...

The Shift to Lift

At Analytical Ones, we simplify all of our recommendations into three categories: Win (acquisition and reactivation); Lift (upgradation) and Keep (retention). If you study donor files, active donor counts peaked in 2008, at the cliff of the Great Recession. Though...

Dual Channel/Schmual Channel

Google the term “dual channel donors” and you will get a plethora of websites stating the virtues of cultivating donors via multiple channels. Some of this information is all myth. We’ve recently done several analyses on dual channel donors, and here’s what we found:...