by Bill Jacobs | Sep 29, 2015 | Direct Mail, nonprofit analytics
Last month at DMA-NY, the American Cancer Society presented the adverse effects on their fundraising when they pulled out of direct mail acquisition. And though they received some undeserved criticism, I for one appreciated the fact they shared their results with all...
by Bill Jacobs | Sep 14, 2015 | Non-profit, nonprofit analytics
As fundraisers, we plan to succeed. And to maximize our chances for success, our plans have to be grounded in empiricism. Far too often, we’ve seen inexperienced boards or EDs make up crazy revenue goals for their DDs. These goals seem to be based on whim and wish....
