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The Age of Acquisition

This graph is beautiful. One look at the correlation between the age that a donor is acquired and their LTV is like taking that first sip of coffee in the morning. Ahhh. The r² on this relationship is over 0.85. That means that age alone accounts for 85% of the...

LTV SchmeLTV

If there is one metric our industry is fixated upon, it’s LTV (long-term value). And, like so many other things, though it started out as such a good idea, it is in serious need of a tune-up. Now don’t get me started about the 7-ways to Wednesday that LTV is...