by Bill Jacobs | Mar 5, 2014 | Agency
Here’s suggestion number 4 on how to optimize the demise…(and if you missed the last 3 suggestions, click here to read more.) Use telemarketing more. I think the biggest indicator that direct mail is in trouble is that organizations that have always...
by Bill Jacobs | Mar 3, 2014 | Agency
In our continuing series on how to Optimize the Demise, here is an idea to encourage online giving: Mail inexpensive postcards to donors (particularly ones who have a history of giving online or by bank check) with a simple message: Thanks for your past gifts to us...
by Bill Jacobs | Feb 28, 2014 | Agency
Yesterday we posted the first of our five part series on Optimizing the Demise, if you missed it, click here to read. Today we offer you the second practical idea for how to optimize the decline in your direct mail fundraising program: Stop direct mail testing – at...
by Bill Jacobs | Feb 27, 2014 | Agency
Recently we’ve been talking a lot about unsustainable trends, the decline of direct mail and the eventual shift in fundraising that needs to happen because of it. We didnt mean to start the year off by depressing everyone about the future, so, over the next five blog...
by Bill Jacobs | Jan 29, 2014 | Agency
Running, walking and cycling fundraising events that feature participants who raise money from friends have been around longer than Al Gore and the internet. However, this is one area where nonprofits have effectively utilized online technology to advance event...
