Why Direct Mail Acquisition is Still Viable

by Bill Jacobs | Jul 9, 2014 | Direct Mail, Major Donors

What? I know, most of our blogs address the unsustainable trends in fundraising, particularly in the area of direct mail acquisition. However, recently I completed an analysis that was so surprising, that it might breathe some new life. The graph below shows the...

Recent Posts

  • It’s Time to Know More
  • Fundraising’s Solid Ground
  • Fundraising in the Time of Coronavirus
  • The Hard Work of Volunteering
  • More Blogs about Lift

Recent Comments

    Archives

    • July 2020
    • March 2020
    • February 2020
    • January 2020
    • November 2019
    • August 2019
    • July 2019
    • June 2019
    • May 2019
    • April 2019
    • March 2019
    • February 2019
    • January 2019
    • December 2018
    • November 2018
    • August 2018
    • July 2018
    • May 2018
    • April 2018
    • February 2018
    • January 2018
    • December 2017
    • November 2017
    • September 2017
    • July 2017
    • May 2017
    • March 2017
    • December 2016
    • September 2016
    • July 2016
    • June 2016
    • May 2016
    • January 2016
    • December 2015
    • November 2015
    • September 2015
    • August 2015
    • July 2015
    • June 2015
    • March 2015
    • February 2015
    • January 2015
    • December 2014
    • September 2014
    • August 2014
    • July 2014
    • June 2014
    • April 2014
    • March 2014
    • February 2014
    • January 2014
    • December 2013
    • November 2013
    • October 2013
    • September 2013
    • August 2013
    • July 2013
    • June 2013
    • May 2013
    • April 2013
    • March 2013

    Categories

    • Agency
    • agency new business development
    • Analyst
    • analytics
    • Big Data
    • Branding
    • CRM
    • Direct Mail
    • Donor acknowledgement
    • Donor Acquisition
    • Donor Retention
    • Donor Stewardship
    • Events
    • gratefulness
    • Major Donors
    • Market Research
    • Moves Management
    • Non-profit
    • Non-profit marketing
    • nonprofit analytics
    • Nonprofit modeling
    • Nonprofits
    • Online Fundraising
    • Planned Giving
    • Uncategorized
    • values
    • volunteer satisfaction

    Meta

    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org