Analytical Ones™
  • Home
  • What We Do
  • Data Stories
  • Contact Us
Select Page

Why Direct Mail Acquisition is Still Viable

by Bill Jacobs | Jul 9, 2014 | Direct Mail, Major Donors

What? I know, most of our blogs address the unsustainable trends in fundraising, particularly in the area of direct mail acquisition. However, recently I completed an analysis that was so surprising, that it might breathe some new life. The graph below shows the...