by Bill Jacobs | Dec 3, 2014 | Agency, Direct Mail, Non-profit
Here it is December again. I remember being a kid and counting down the days until Christmas Day. Waiting. Being impatient. Hoping the Christmas would be all that I dreamed it could be. Being in fundraising perpetuates these feelings. Working since March on year-end...
by Bill Jacobs | Sep 30, 2014 | Direct Mail, Donor Acquisition, Donor Retention, nonprofit analytics
My last blog we talked about how we don’t have a retention problem, we have a generational communication problem. This blog is going to introduce a new retention metric that we believe is more relevant than donor retention. It’s REVENUE retention. It’s simply looking...
by Bill Jacobs | Sep 29, 2014 | Direct Mail, Donor Retention, nonprofit analytics
I can envision the comments now: “What do you mean ‘we have don’t have a retention problem?’ Our retention is plummeting faster than the NFL’s credibility as a useful nonprofit organization.” Oh I hear you. Retention, particularly among second year donors has been...
by Bill Jacobs | Sep 9, 2014 | Direct Mail, Donor Acquisition, Non-profit, nonprofit analytics
Anyone who has worked with nonprofit organizations will be familiar with this paradox. And it’s killing nonprofit organizations as we speak. A healthy donor database requires a significant investment in acquiring new donors each and every year to replace the...
by Bill Jacobs | Aug 7, 2014 | Non-profit, volunteer satisfaction
Go to any fundraising conference these days, and I will bet you a $2-bill that someone will be presenting that the best way of lifting your donors’ performance is by inviting them to volunteer. We’ve done a couple of research projects with volunteers, and I’m not so...
